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There are no guarantees, however to ensure the likelihood your advertisement prints as intended, please review and submit according to the guidelines and requirements outlined below.

Photoshop & Page Layout Guidelines:

  1. Dot Gain set to 30% - SWOP newsprint
  2. Grayscale Images: Resolution at 200 dpi
  3. 4-color Images: Resolution at 200 dpi
  4. Total ink density for 4-color images should not exceed 250%
  5. Line art: Resolution at 600 dpi
  6. Shadow Dot should be between 80% - 90%
  7. High Light Dot should be between 5% -10%
  8. Images should be sized in Photoshop not in your page layout application
  9. All Pantone colors must be converted to CMYK
  10. All RGB images must be converted to CMYK
  11. No Packed/Warm Black (CMYK) type or images
  12. Black type should be set to over print
  13. Type in a black reverse should be 10 point bold or greater
  14. Type in a color reverse should be 12 point or greater
  15. Type in a 4-color reverse should be 14 point bold or greater
  16. Scanned type should be re-typeset

Note: Scans from printed materials – black & white or full color newspapers, magazines, brochures, etc. — will NOT reproduce well.

PDF REQUIREMENTS:

  1. All type fonts and graphics must be embedded in the PDF.
  2. The PDF document size may be 1/8” larger than the image. The live image must be centered within the overall document (white space must be even on all 4 sides). Printed image size is not to exceed standard image area.
  3. No crop marks, crosshairs, color bars, etc. to be in image area or document.
  4. All 4 color to be saved as 4 color process CMYK, not RGB.
  5. All black only ads to be saved as Grayscale composite.
  6. All black type on color must be saved as plain black (100% K) not registration black, or rich black.
  7. Black text should be set to overprint color backgrounds.
  8. Ad file must be complete without separate elements to be “bumped in.”
  9. Spot color PDFs must be in composite form. Use Cyan or Magenta in your layout and PDF as the spot color, regardless of which ink color will be used for printing.

 

What's New

IMPORTANT
AUGUST
2010
DEADLINES

Advertising
Space 07.15.10
Materials 07.20.10

 Stories & Photos
Materials
07.20.10

Please take a moment to review the information and materials posted here. They are intended to help you with your editorial, photo and advertising submissions to Michigan's District 14 News.

Stay Up to Date!
The information contained on this site will be updated from time to time. Please check back often or send me an email with the word "UPDATES" in the subject line. I will add you to my distribution list and notify you when the site information changes.

Should you have any questions or comments, please feel free to contact me, I'm just an email or phone call away.

810.496.0080
linda@d14news.net
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Disclaimer: Every reasonable attempt has been made to ensure the information contained herein is accurate. Advertising rates and policies, and any information contained on this site is subject to change without notice. Just like when you ride, use of this site is at your own risk.